Business case

There is a gifts’ Internet store I have been working with for more than five years. Over the course of these years, I spent something like $10k with them. This Eve I ordered $300 worth goods. They never called me back until I had to call them in 3 days. They did not manage to bring the stuff (next day delivery) in a week. When they finally did, the order was incomplete. It missed about 25% of positions. I was late to send presents to my loved ones. They lost me as a client most certainly. Let us analyze the business case now. Several topics are worth discussing.