Product and Marketing
They say the product manager puts the product on shelf and marketing manager takes it off the shelf. It is all wrong. These two if working effectively eliminate a need for the shelf.
marketing
Golden Circle
Know the Golden Circle marketing theory of Sinek? It always sounded familiar… Jesus Christ in the garden of Gethsemane talking to the Father: “You’re far too keen on where and how, but not so hot on why.” (c) Webber. Marketers, now you know…
Company
– I just came across your company…
– Don’t stop, keep going!
Sales poem
Never thought I’ll be writing sales/marketing pitches’ rules as poems in English. Nevertheless here is the first “the earlier is the stage; the shorter the message!”
Value and marketing
What is marketing’s primary responsibility? Marketing creates the product awareness and explains how the product helps us increase the quality of our lives. What value the product provides and why we will be better off using this product.
Sell me an excitement!
I remember that feeling when I had HTC Diamond in my hands for the first time. It was a mix of thrill and excitement. It was exactly that famous wow effect. After mobile phone, it felt like you had all the world at your fingers tips and your PC in the pocket. It was more than just buying a new thing; it was buying a new experience.