Writing wordy marketing materials is easy. The problem, though, you will hardly find readers for these. It is a real challenge to put all this comprehensive information in a short, appealing message.
One more challenge is how to explain a professional concept in simple words, understandable to a broad audience. The trick here as well is knowing what reader’s level one has to presume? Explain as if you would be explaining to a colleague? To your mom? To a kid? That’s a question of balance and that’s why marketing is a bit of art. As a matter of fact, any activity that produces content is always art. Any art, though, has rules.
So knowing rules and being a talented writer are two out of thousand pieces of the business success puzzle.